"Get Ready" Ad for PR Newswire

Numerous concepts were presented for this ad promoting PR Newswire's XBRL service offering. The client was looking for a bold image and type treatment that would convey the immediacy of the limited-time offer which the ad was promoting. The chosen design was the blue-hued financial background with the silouhette of three people over the letters "XBRL." A web banner was also created using the same imagery and type treatment.