CMP Channel Group Print Spread
A print spread promoting the CMP Channel Group's broad spectrum of products and services. Due to the rather large amount of copy which needed to fit into the space, the typographic treatment needed to be executed in a manner which allowed the viewer's eye to move about the page comfortably and absorb each piece of information, while still establishing a visual hierarchy to keep the design from falling into chaos. The red headline, along with the larger gray circle with bold black type in the upper left provided a clear starting point for the viewer, and the small cartoon of Spot, the Channel mascot dog, promoting a contest in the lower right, serves as the visual punctuation at the end of the ad.